Learning Outcomes

Creating a Mindset for Success

The Digital Marketing Agency Business Model

Getting Started With a Digital Marketing Agency

Lesson Summary

This module will explain how to get into the right mindset to achieve success as a digital marketer. In addition, it will discuss how to set up and operate your own digital marketing agency business.

Setting Up Your Website

Setting up Your Business Email

How to Increase Productivity

This module will teach you how to set up your own website, register your domain name, set up a business email, and use different apps and tools to help you be more productive.

The Client Acquisition System

Finding Hot Leads

Prospecting Potential Leads With Google

This module will discuss a guaranteed method for getting hot leads for your Digital Marketing business. Learn how to target specific niches, what to look for in potential clients, and approach a client to get them interested in working with you.

Getting Clients With Google Ad Video Audits

Getting Clients With Facebook Ad Video Audits

Finding Leads and Email Addresses

The Art of Cold Emails

Converting Emails Into Meetings

This topic will teach you how to search for potential clients using existing Google and Facebook Ads and auditing their ads to show them how to increase their leads. You will also learn how to write emails that will get you to schedule meetings with prospects.

Booking and Email Automation Software

Lead Generation With LinkedIn

Facebook Leads Funnel

The Cold Calling System

This module will teach you how to use Linkedin and Facebook Ad campaigns to generate leads, how to use apps that will automate cold emails follow-ups, and how to make successful cold calls to businesses.

Communicating Efficiently

Overcoming Objections

The Perfect Discovery and Presentation Call

Onboarding Clients

This module will discuss how to master sales. Learn about the psychology behind making a sale, how to get into the right frame of mind, how to overcome sales objection and how to close and onboard your new clients.

First Assessment - Advanced Diploma in Mastering Elite Digital Marketing for Consultants.

This assessment enables you to review your learning so you can determine your knowledge and understanding of Modules 1 to 6 of the following course: 

• Advanced Diploma in Mastering Elite Digital Marketing for Consultants.

Google Ad Basics

Set Up Your Account and Campaign

Keyword Research Basics

This topic will discuss the basic components of a Google Ad and will teach you how to use the basic tools available in Google Ads Business Manager to create your ad campaigns.

Google Ad Extensions

Mastering Google Ads Copywriting

Optimizing Your Google Ad

This module will teach you how to launch your Google Ad marketing campaign, optimize your keywords for users to find your ad when searching using the Google Network, and write an ad that motives users to click on the ad.

Building Your Landing Page

Google Ad Marketing Tools

Google Local Service Ads

This module will teach you the step by step process of creating your landing page using WordPress. In addition, learn how to use Zapier to collect leads from your landing page to your inbox and how to set up call tracking for every phone call that uses your listed phone number.

Basics of Facebook Ads

Principles of Influence

Facebook Business Manager

Setting Up a Traffic Campaign

Setting Up a Conversion Campaign

Consideration Stage Campaigns

This module will explain the different components of a Facebook Ad and how to write an ad that will motivate people to take action. It will also discuss the different types of ad campaigns and how to set them up using Ad Manager.

Naming Your Facebook Campaign

Guidelines to Creating Facebook Ads

Campaign Budget Optimization

Researching Audiences

Ad Performance Metrics

This module will explain how to name your campaign, your ad set and your ads properly, optimize your campaign budget, create custom audiences, and measure your ad's performance.

Start Working With Your Clients

Working With a Service Partner

Outsourcing to Independent Contractors

Make Extra Money Selling Websites

This module will discuss how your digital marketing agency can deliver its services to its clients. You will learn how to work with a white label agency, how to outsource your work to independent contractors, and how to make extra money selling websites.

Second Assessment - Advanced Diploma in Mastering Elite Digital Marketing for Consultants.

This assessment enables you to review your learning so you can determine your knowledge and understanding of module 7 to 12 from the following course: 

• Advanced Diploma in Mastering Elite Digital Marketing for Consultants.

Mastering Elite Digital Marketing for Consultants - Course Assessment

Start your very own digital marketing agency by applying these core skills in this free online course.

Advanced Diploma in Mastering Elite Digital Marketing for Consultants

Explore how to start a digital marketing agency and position yourself as an expert in this field. This free online course will show you how to attract more customers for your clients. We will guide you, step by step, on how to get into the right mindset to achieve success. Discover how to find your first clients and set up automated systems for client acquisition. Then, we'll show you how to master cold calling and managing ads with ease.

Social Media, Sales Psychology, and SEO

Marketing on Facebook and YouTube

Marketing on Twitter, Pinterest, and Quora

In this module, we will present a brief history of social media, including the different types. We will examine the relevance of social media marketing and sales psychology in the age of technology. Discover the strategies and benefits of SEO. You will also learn to use Facebook, YouTube, Twitter, Pinterest, and Quora as brand marketing tools.

Basics of Social Media Marketing - Course Assessment

This free online course teaches you how to use social media as a branding, marketing and sales promotion tool.

Basics of Social Media Marketing

Do you want to turn your social media account into a concrete marketing and sales machine? This digital marketing course explains how to harness social media to build up your personal or business brand. We demonstrate how to generate leads, raise brand awareness, improve customer support and increase sales conversion. The course provides proven business promotion and brand marketing strategies for Facebook, YouTube, Twitter, Pinterest and Quora.

Surviving on Social Media

Conducting Online Giveaways

Social Advert Techniques

Working With Social Media Influencers

This module covers the basics of using social media platforms to attract new customers online. We explore how to create engaging content, develop social media strategies, and measure the effectiveness of efforts through analytics. We also review best practices for managing social media accounts and engaging with customers to drive business growth.

Customer Growth Strategies for Online Businesses - Course Assessment

Learn how to use social media marketing to build your eCommerce brand in this free online digital marketing course.

Customer Growth Strategies for Online Businesses

Billions of people use social media platforms, making them an essential marketing tool for online businesses looking to grow their customer base. This digital marketing course explains how to leverage these platforms to grow your business. We show you how to attract and retain customers through social media campaigns that drive engagement. We also discuss how third-party analytics help you measure the success of your marketing campaigns.

Introduction To Sales Funnel Building

Planning And Choosing Your Funnel Type

How To Craft And Splinter Offers

Creating Your Sales Funnel Pages

Funnel Building - Learning Summary

In this section, you will learn the basics of how to create an effective sales funnel. This over-the-shoulder training by a online marketing expert will show you how to do it step-by-step. Discover how to get leads, brand yourself/company, create an email list and make sales with a funnel. Funnels are effective for both online & offline businesses.

Pinterest Intro and Overview

Pinterest - Personal Account Setup

Setting Up And Using A Pinterest Business Account

Using Pinterest Marketing Tools

Pinterest - Learning Summary

In this module you will learn the basics of Pinterest marketing. You will learn how to set up a Pinterest site properly and all the functions of the Pinterest site. You will be shown how to post pins and the best strategies for gaining followers. We will teach you how to set up your profile and boards. You will also discover how to set up a business account. You will be given an overview of the analytics dashboard as well. Discover helpful Pinterest apps/tools and how to add articles.

LinkedIn Marketing - Introduction

LinkedIn - Overview Of The Platform

LinkedIn - Setting Up And Using A LinkedIn Business Account

LinkedIn - Leveraging Personal Profiles and Groups

LinkedIn Marketing - Learning Summary

Banner Advertizing - Introduction

Banner Ads - Designing The Ad

Banner Ads - Ad Campaign Goals

Banner Ads - Setting Up & Running Campaigns

Banner Advertizing - Learning Summary

In this course we’re going to cover how to drive traffic with banner advertising. This will include information on how to create banner ads, ad campaign goals and setting up and running the campaign. At the end of this module you will know how to effectively create and run a banner ad campaign for your business.

Intro To Twitter Timeline Ads

Twitter Ads - Campaign Objects And Details

Twitter Ads - Ad Groups And Targeting

Twitter Ads - Creating The Ad And Launching

Twitter Ads - Learning Summary

In this section, students will learn all the fundamentals of successful Twitter Ads. We start by teaching you about how to set the campaign objectives that are absolutely crucial to success. We then teach you about how to set up Ad Groups and how to target your audience to match with likely buyers and cut expenses. Next, you will learn about A/B split testing and how it can help you refine your marketing efforts to gain more buyers for less ad dollars.

Intro To Facebook Newsfeed Ads

Facebook Ads - Marketing Objectives

Facebook Ads - Ad Targeting And Budgeting

Facebook Ads - Creating The Ad

Facebook Ads- Learning Summary

In this section we will teach you how to get targeted traffic with Facebook ads. Students will learn how to properly set marketing objectives. You also learn about audiences, ad placements and budgets. Our expert instructor will walk you through step-by-step on how to create the ad itself inside the actual Facebook ad platform. By the time you are done with this training, you will know how to effectively create and launch Facebook ad campaigns for your business.

Search Ads - Marketing Objectives

Search Ads - Ad Groups And Keywords

Search Ads - Creating And Monitoring Ads

Search Ads - Learning Summary

Online Marketing And Advertising  - Assessment

Discover The Hidden Secrets Of The Right Way To Do Online Marketing & Advertising With This FREE Online Business Course!

Online Marketing And Advertising 

In this free online course you will learn how the pros do marketing and advertising. You will be trained in 1) Funnel building 2) Lead generation 3) LinkedIn advertising 4) Banner ads 5) Twitter Timeline ads 6) Facebook ads 7) Search ads.  This over-the-shoulder training on marketing and advertising will give you practical training in the 7 most important areas. This training will take this complicated subject and make it simple and usable.

Location Targeting

Beacon and Retargeting

Bid Requests & CPM Breakdown

Introduction to Research

This module introduces you to the basics of Digital Advertising & Marketing. The module also analyzes location targeting, how it works, and fraud detection. You will also learn about beacon target in digital marketing, and how advertisers run digital retargeting advertising campaigns.

Platform Demos

Contract Negotiations

AdBlocking and Social Listening

Interviews with Industry Experts

This module introduces you to the differences and similarities between DSP and SSP. The module also analyzes contract negotiations, AdBlocking, and social listening in the digital space. You will also learn some insights from industry experts.

Digital Advertising and Marketing 301 - Course Assessment

This free online course delves into digital marketing basics, location targeting, retargeting and real time bidding.

Digital Advertising and Marketing 301

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they spend more time and are easily accessible: the internet. Learn the basics of online advertising, location targeting, beacons, retargeting, RTB (Real Time Bidding) and all the other ins and outs of digital marketing so you can open new markets and springboard your marketing efforts.

Fundamentals of Facebook Marketing - Learning Outcomes

Introduction to Facebook as a Marketing Platform

Setting Up a Facebook Business Page

Understanding Facebook Algorithms

Fundamentals of Facebook Marketing  - Lesson Summary

Start your journey with Facebook marketing by setting up a professional Business Page, understanding your audience, and creating engaging content. This module helps you build a solid online presence by targeting the right people and boosting your brand’s visibility. Learn the basics to connect with your audience and grow your brand effectively.

Facebook Advertising Strategies - Learning Outcomes

Types of Facebook Ads

Crafting Effective Ad Campaigns

Audience Targeting and Retargeting

Facebook Advertising Strategies  -  Lesson Summary

In this module, you'll learn how to target the right audience, retarget interested customers, and choose the best ad formats. We’ll show you how to create ads that connect with people and drive conversions. By the end, you’ll know how to optimize your ads for better performance and maximize your results.

Introduction to Facebook Analytics

Key Metrics for Campaign Evaluation

Optimizing Ad Campaigns

Measuring and Optimizing Facebook Campaigns - Lesson Summary

In this module, you’ll learn how to track your ad performance using Facebook Insights and key metrics like engagement and conversions. We’ll cover A/B testing to help you compare ad variations and find what works best. By using data-driven strategies, you’ll be able to fine-tune your campaigns for better results and higher returns.

Facebook Marketing and Advertising - Course Assessment

Master the Art of Facebook Marketing and Advertising to Grow Your Business and Engage Your Audience.

Facebook Marketing and Advertising

This course offers a comprehensive guide to Facebook marketing and advertising, showing you how to leverage its vast user base and targeting tools to meet your business goals. Learn to set up and optimize ad campaigns, use analytics for better performance, and engage your audience through Pages, Groups, and Events. By the end, you'll be able to create effective Facebook strategies that drive engagement and boost conversions.

Introduction to Facebook Ads for Beginners

In this module you will find out what to expect from the course and learn about how the course is structured.

Basic Information and Rules that Apply to Facebook Advertising

This module teaches you the important basics of Facebook advertising.  Including the rules surrounding Facebook pages.

You will also see an example of a good ad versus a not-so-good ad!

Install the Facebook Pixel

Create a Page for Business

Run a Low Cost 'Likes' Campaign

In this module you will get everything ready to start running ads.

Here's what you will be doing:

Installing the Facebook Pixel
Setting up a Facebook page for business
Running a Facebook 'Likes' campaign to get credibility for your new page

Setting up a Custom Conversion

In this module you will learn how to set up a 'custom conversion' for your ad.  Custom conversions allow you to see how your ad is performing

Making Sure Your Landing Page Does Not Break Facebook's Rules

This module teaches you how to make sure your landing page is compliant with Facebook's advertising policies.

The landing page is the page that you want people to go to when they click on your Facebook ad.

Single Image Ad, Video Ad, Messenger Ad, and More

There are multiple different types of Facebook ad. In this module you will learn about each type of ad.

Audience Insights

Facebook has a great free tool available to advertisers called 'Audience Insights'.

In this module you will learn how to use Audience Insights to find your audience on Facebook.  These are the people you will be advertising to.

Set up the Campaign

Create and Launch the Ad

In this module you will be setting up the Facebook ads campaign and launching the ad.

You will learn how to navigate the 'Ads Manager' platform,  how to add a 'saved audience' to the campaign, how to set a budget, how to add the image, write the ad text, and everything else!

Facebook Advertising for Beginners - Course assessment

Free online course on how to launch your Facebook Ad campaign and target your ideal Facebook audience.

Facebook Advertising for Beginners

This free online course, Facebook Ads for beginners, covers everything you need to know in order to get started with Facebook Ad campaigns the right way. This online course cuts through all the fog and gives you a clear guide to exactly what you need to do in order to get your first Facebook Ad campaign up and running. You'll learn how to find your ideal audience on Facebook, avoid the common mistakes made by new advertisers, and more.

Growth Hacking Customer Journey

Content Marketing, SEO, E-Mail and Facebook Marketing

Instagram, Twitter, YouTube and Mobile Marketing

In this module, you’ll be introduced to the history and evolution of digital marketing. We’ll teach you the concept of growth hacking and how to turn prospects into dedicated customers of your brand. Learn the importance of content in digital marketing, how SEO works and how to use several social media platforms for digital marketing.

Growth Hacking Techniques for Digital Marketing - Course Assessment

This free online course will teach you how to use digital channels to advertise products and create brand awareness.

Growth Hacking Techniques for Digital Marketing

Are you tired of constantly promoting your brand(s) to customers and having nothing to show for it? This course will teach you the concepts of digital marketing and show you the history and evolution of digital marketing over the years. You’ll learn growth hacking techniques, how to convert prospects into loyal customers of your brand, how Search Engine Optimisation (SEO) works and how to utilise social media for digital marketing.

Introduction

Background to Google Ads

Key Concepts

Research, Strategy, and Planning

In this module, you will be introduced to the course, its purpose, and learn how it is different from other courses. You will also study the various products contained within the Google Ads platform. Then, the account structure, metric definitions, and audiences will be discussed. Also, the core components of Research and Strategy will be treated.

Campaign Build

Regular Optimizations

In this module, study how to build your campaigns and Ad Groups. You will also learn about search terms and how to identify quality score issues in Google Ads. Best practices for ad testing, reporting and ad writing techniques will be developed. Lastly, you will be taught how to solve some common troubleshooting issues that you may encounter.

Gain a comprehensive understanding of digital marketing and advertising using Google Ads in this free online course.

Understanding Google Ads

This free online digital marketing course serves as a guide to setting up and managing a successful Google Ads account. You will get to understand key terms and concepts in Google Ads and learn how to work with them in addition to many other practical learning areas such as how to plan and build campaigns and Ad Groups, how to deal with some common troubleshooting issues, and what these look like in practice with real-life agency examples.