Learning Outcomes

Introduction

Background to Google Ads

Key Concepts

Research, Strategy, and Planning

Lesson Summary

In this module, you will be introduced to the course, its purpose, and learn how it is different from other courses. You will also study the various products contained within the Google Ads platform. Then, the account structure, metric definitions, and audiences will be discussed. Also, the core components of Research and Strategy will be treated.

Campaign Build

Regular Optimizations

Advanced Optimizations

Common Troubleshooting Issues

In this module, study how to build your campaigns and Ad Groups. You will also learn about search terms and how to identify quality score issues in Google Ads. Best practices for ad testing, reporting and ad writing techniques will be developed. Lastly, you will be taught how to solve some common troubleshooting issues that you may encounter.

Understanding Google Ads - Course assessment

Gain a comprehensive understanding of digital marketing and advertising using Google Ads in this free online course.

Understanding Google Ads

This free online digital marketing course serves as a guide to setting up and managing a successful Google Ads account. You will get to understand key terms and concepts in Google Ads and learn how to work with them in addition to many other practical learning areas such as how to plan and build campaigns and Ad Groups, how to deal with some common troubleshooting issues, and what these look like in practice with real-life agency examples.

Google Ads is one of the most successful and popular online advertising platforms. In this free online course, you will be introduced to the platform, learn how to set up your own Google Ads account, become familiar with common key terms and concepts, and study how to handle common troubleshooting issues. At the start of this Google Ads certification, you will learn about the different exciting advertising products offered within the Google Ads platform including its key advantages in comparison to other advertising platforms such as Facebook Ads and offline ads. The concept of an Ad Auction is vital to the way adverts are placed or ranked in Google and you will explore how it works and the ways in which Ad Ranks are calculated before moving on to some of the technicalities of Google Ads. It’s important to understand exactly how the platform works and this part of the course deals with Google Ads account structure, campaigns, Ad Groups, targeting levels, metrics, and terminology such as keywords, audiences, bidding, etc.
Now that you have learned how a Google Ads account works, this Google Ads course then discusses how to optimize it for success with proper research, strategy, and planning including the key core components of research and research processes, how to implement your plan by combining research and strategy and putting them into practice. Campaign building is the next big topic of discussion and the content covers campaign planning and projection generation, the various campaign types you get and how to build and structure them. Thereafter, you will be walked through the process of generating new keywords and how to use the recommended keywords for your Ad Groups, which also covers setting up audiences in Google Ads and best practice tips for advert copy and tracking.
A key part of a well-run Google Ads account is regular optimization. There are many aspects to consider to ensure that your account and the related campaigns perform well and some of these are: optimizing search terms, your Quality Score (an important metric in Google Ads), if your ads are persuasive enough and tested extensively, and how optimizes your keywords, demographics and audiences are. All of this is handled in a practical, easy-to-understand way. Towards the end of this online marketing course, you get to understand the different types of automated bidding strategies, reporting, remarketing and dynamic search ads that can ensure a richer, more comprehensive Google Ads account and related output. If you want to study a digital marketing certificate online to use your expertise in the fields of digital marketing and online advertising, or perhaps you are in traditional marketing and want to expand your digital knowledge to enhance your career opportunities, then enrolling in this course will provide the necessary techniques, skills and tools to successfully manage a Google Ads account which always plays a critical part in any digital marketing strategy.

Why Duolingo is Worth More Than Coursera and Udemy Combined

EdX’s 2021: Year in Review

OKR Certification Course: A Path to Renewed Enthusiasm and Productivity

The Business of Online Education: Khan Academy Tax Returns Analysis (2008–2021)

Coursera Q4 2025: 197M Learners, ~$197M Revenue, ~$27M in Losses

Duolingo’s Q4 2025: Record Revenue, Record Stock Drop, One Massive Buyback

Learn Something New: 100 Most Popular Courses For November

Coursera Q1 2022: $120.4M Revenue, $38.3M in Losses, 16K Degree Students

Four Months After Unveiling Ambitious AI Roadmap, Udemy’s Co-founder CTO is Out

6 Best Penetration Testing Courses in 2025

The Business of Online Education: A Deep Dive Into Coursera’s Financials

Unlock 800+ Free Certificates: Master Tech & Soft Skills with CodeSignal Learn

6 Best Influencer Marketing Courses for Marketers

University of Sheffield Ends 11-Year Partnership with FutureLearn

Chasing 100M Daily Users, Duolingo Reconsiders Ads, Paying Influencers, and Its Most Expensive Plan

Udemy Earns More, Pays Instructors Less: Class Central Exclusive

Introduction to the GDPR

The Data Protection Officer (DPO) Role in the GDPR

Personal Data Security Guidance for Microenterprises in the GDPR

Five Steps to Secure Cloud-based Environments

Introduction to the GDPR for the Private Individual

What Can Organisations Do Now to Prepare for the GDPR?

The Key Steps You Need to Take to Ensure Compliance with the GDPR

Learn about the GDPR which comes into effect from 25th May 2018, which increases the obligations on organisations around data protection, and gives greater control to individuals over their personal data.

General Data Protection Regulation - Course Assessment

Do you understand GDPR? Or that a company that fails GDPR can get a €20million fine? Take this free online course.

General Data Protection Regulation (GDPR)

This free online General Data Protection Regulation (GDPR) course will teach you everything you need to know about European data protection regulations. Data protection regulations can be difficult to correctly understand and apply, however, any company that fails to meet GDPR compliance can be fined for up to €20 million. This free online course will teach you everything you need to know about GDPR to protect yourself from financial loss.

Topic A: Understanding Customer Service

Topic B: Identifying Customer Expectations

Topic C: Providing Excellent Customer Service

Review Quiz

In this module, Understanding Customer Service, students will learn the basics of customer service, identifying customer expectations, and providing excellent customer service.

Topic A: Focusing on the Customer

In this module, Focusing on the Customer, students will learn about putting the focus on the customer and their needs.

Topic A: Customer Service and the Telephone

In this module, Customer Service and the Telephone, students will learn about how the telephone relates to customer service and how to handle phone calls.

Topic A: Handling Complaints

In this module, Handling Complaints, students will learn how to handle customer complaints in a professional manner.

Topic A: Enduring Stress

In this module, Enduring Stress, students will learn about how to endure the stresses of working in customer service.

Customer Service Skills - Assessment

Become expert in customer service and polish your professional communication skills in this free online course.

Customer Service Skills

This training course teaches you the basics of customer service. We show you how to focus on the customer to understand their expectations to help you improve their experience of your business. We explain how to deal with stress and constructively interact with clients on the telephone to handle complaints. People’s perceptions of your company’s brand are defined by customer experience, so sign up to make sure they remember you fondly.

ISO 37301:2021 Introduction

Context of the Organization

Expectations from Leadership

Planning for Compliance Management

Providing Support

Operation of Compliance Management System

Evaluating Compliance Performance

Improving the Compliance Management System

This module will introduce you to ISO 37301:2021, the latest compliance management systems standard published by ISO. You will understand the structure and requirements for establishing, developing, implementing, evaluating, maintaining, and improving an effective compliance management system within an organization.

ISO 37301:2021 - Principles of Compliance Management Systems - Course Assessment

Learn the fundamentals of compliance management systems based on ISO 37301:2021 requirements in this free online course.

ISO 37301:2021 - Principles of Compliance Management Systems

This compliance management course will familiarize you with the latest compliance management systems standard published by the International Organization for Standardization (ISO). You will learn the basic elements of compliance management systems by understanding the requirements of ISO 37301:2021. In addition, this course will guide you through establishing, implementing, maintaining, and continually improving a compliance management system.

Business-to-Business (B2B) Markets

Types of B2B Buyers

Buying Centers

Stages in the B2B Buying Process

International B2B Markets and E-commerce

In this module, you will learn about the features of business-to-business markets. You will learn also about the types of buyers in B2B markets and the stages in the buying process.

Marketing Channels and Channel Partners

Typical Marketing Channels

Functions of Channel Partners

Marketing Channel Strategies

Channel Dynamics

In this module, you will learn a great deal about the importance and functions of marketing channels. You will learn about the different types and how they are exemplified in real-world businesses. Lastly, you will learn about channel partners.

Buying Behaviour: Situational Factors

Personal Factors and Buying Behavior

Psychological Factors and Buying Behavior

Societal Factors and Buying Behavior

Consumer's Decision-Making Process

Stages in the Buying Process

In this module, you will learn about the various factors that influence the buying behaviour of consumers. You will learn about the social, psychological, personal and situational factors affecting buying behaviours, as well as the consumer's decision-making process.

Components of Strategic Planning

Organizational Objectives and Strategies

Strategic Portfolio Planning Approaches

In this module, you will learn about the components of strategic planning, value proposition and how to develop organizational objectives. You will also learn about some specific portfolio planning methods like the BCG matrix and the General Electric approach.

Marketing Information Systems

Problem Definition and Research Design

Specifying Samples and Form Design

Data Collection and Analysis

In this module, you will learn about the Marketing Information System and its components. You will also learn in detail the steps in the marketing research process.

Customer Communities

Loyalty Management

Customer Satisfaction

Ethics, Laws, and Customer Empowerment

In this module, you will learn about the relevance of ensuring customer satisfaction, and strategies to employ. You will learn also about loyalty management and the ethics to observe.

Principles of Marketing - Course assessment

This free online diploma course explains how to conduct market research to sell yourself and build customer loyalty.

Principles of Marketing

This free online diploma takes you through common buying trends in business-to-business and business-to-customer markets. We show you how to gather market intelligence using market information systems so you can manage and leverage customer communities to build up customer satisfaction and hence loyalty. This comprehensive course teaches you how to get ahead by selling ideas, products or even yourself.

Introduction to B2B Customer Success Management

Customer Onboarding

Customer Support Strategies

Driving Long-Term Customer Success

This module serves as the foundation for understanding the critical role of customer success in the B2B landscape. You will explore the concept of customer success, learning how it differs from customer support and customer experience. Gain insights into the key metrics that define customer success and how to use them effectively.

B2B Customer Success Management - Course Assessment

Explore B2B Strategies to boost customer satisfaction, retention, and business growth in this free online course.

B2B Customer Success Management

Embark on a journey to become a top-tier Customer Success Manager with this expertly designed course, crafted to empower you with the skills and strategies needed to enhance customer satisfaction and ensure loyalty. You'll learn how to drive customer satisfaction, boost retention, and fuel business growth by mastering the strategies of B2B Customer Success Management. Build a high-performing Customer Success team for your customers. Enrol now!

Retail Management Industry, Progression and Skills

Merchandising

Pricing and Displays

In this module, you will learn the basic principles of retail management and how to advance your career in this field. You will learn what is involved in merchandising and pricing and get a thorough overview of the responsibilities of a retail manager.

Checkout, Sales Concept and Required Skills

Consumer Behaviour and Interpretation

Pre-empting and Solving Issues

In this module, you will learn the importance of using the checkout correctly, the factors involved in the sales process, and how to manage any problems that may occur. You will be introduced to the concept of consumer behaviour and its importance to the retail sector.

Trends and How to Use Them

Targeting Customers

Communicating with Customers

Dealing with Unhappy Customers

In this module, you will learn how to effectively target and communicate with consumers so as to maximise your sales. You will gain an awareness of different trends, and learn how best to communicate with the consumers who enter, how to pitch trends to them, and how to anticipate and deal with any problems which may arise.

Retail Environment and Key Concepts

Creating an Environment

Customer Relationships

Dealing with Relationship Issues

In this module, you will learn how to curate a positive and ideal environment within your store. You will learn how to create and maintain good, healthy customer relationships, and how to handle any issues that may arise with customers, so that your retail output will remain high.

Retail Management: Merchandising, Sales and Customer Communications - Assessment

Learn basic merchandising and communications skills involved in retail management with this free online training course.

Retail Management: Merchandising, Sales and Customer Communications

This free online retail management training course will provide a thorough introduction to the basics involved in managing a retail outlet. You will learn the principles behind sales techniques, how to effectively merchandise your products, and the most constructive ways to communicate with your customers. This course is all about how to sell your products and win over your customers, so if you are an aspiring retail manager, get started today.

Introduction to Rental Property Management

Financial Management, Property Maintenance and Relationships

Property Management Software and Sustainability

This module is an introduction to rental property management. You will learn about different types of rental properties and the roles and responsibilities of a property manager. Also, you will discover marketing strategies for attracting potential tenants, the tenant screening and selection process, and the factors affecting financial management.

Rental Property Management Fundamentals - Course Assessment

Learn how to be a successful landlord in this free online course that lays out the basics of rental property management.

Rental Property Management Fundamentals

Do you want to acquire the techniques and best practices used to rent out property? Would you like to know the risks associated with being a landlord and how to reduce them? This course explores the basics of rental property management and explains how property managers find suitable tenants and make sure that the property is properly maintained. We also break down the components of a lessee/lessor relationship to help you interact with tenants.