Learning Outcomes

Understanding R programming and Installation

Functions and their Syntax

Matrix and Data Frame

Data Manipulation

Handling Basic Data Analytics

Creating a Bar Plot

Lesson Summary

In this module, you will be introduced to the concept of R programming and how it can be used for marketing analytics purposes. You will also be introduced to the functions and reasons for selecting R programming, as well as how you can download the program for practical use.

Wants, Needs and Demands in Marketing

Conjoint Analysis in Consumers Wants

Rating-Based of Conjoint Analysis

Pricing in Conjoint Analysis

Choice Modeling Method

Choice Based Conjoint

In this module, you will be introduced to the influence of the different key marketing concepts that are considered in marketing analytics. You will also be introduced to the importance of needs, wants, desire as well as demand. The module explains the different factors of consumers' wants.

Introduction to R Programming and Consumers Wants - Course Assessment

Learn more about R programming techniques and the consumer wants approach in marketing from this free online course.

Introduction to R Programming and Consumers Wants in Marketing Analytics

Introduction to R Programming and Consumer Wants in Marketing Analytics is a free online course that offers an in-depth understanding of R programming and how to understand consumer wants. You will learn about the different functions and their syntaxes, the importance of the matrix, and data marketing in marketing analytics.

10 Best Programming Courses for 2025

10 Best Assembly Language Courses for 2025: Bare-Metal Programming

Harvard CS50 in 2025: How to Get a Free Certificate

6 Best Penetration Testing Courses in 2025

Learn Something New: 100 Most Popular Courses For November

Udemy Q4 2025: First Profitable Year Ends in a Loss

Duolingo’s Restaurant Side Business Tops $1.3M

12 Best Data Analysis Courses for 2025: From Data to Insights

Harvard CS50 Guide: How to Pick the Right Course (with Free Certificate)

Coursera Q1 2026: Platform Fee Raises Consumer Margins to a Multi-Year High, Enterprise Customers Slip

Why Coursera Stock Dropped by 20%

25% of Coursera Courses Have Peer Reviews: Here Are the Best

6,000+ Online Courses from California Community Colleges: A New Search Tool by Class Central

200+ Cursos Online da FGV com Certificado Gratuito

10,000+ Free Courses from Tech Giants: Learn from Google, Microsoft, Amazon, and More